AP04-EV04- "SET SUPPLY AND DEMAND THROUGH MARKET INFORMATION SYSTEM. " STEFANNY

20 TECNOLOGY IN MARKET MANAGEMENT terms

Company

noun

A company is an organization or institution dedicated to activities or persecution of economic or commercial purposes to meet the needs of goods or services of society.

CRM:

noun

A CRM is a customer relationship management solution, normally oriented to manage three basic areas: commercial management, marketing and after-sales service or customer service. The use of a CRM is part of a customer-oriented strategy in which all actions have the ultimate goal of improving attention and relationships with clients and potential. The CRM tool and customer orientation provide demonstrable results, both by having a structured trade management and that it enhances productivity in sales and by offering a profound knowledge of the client that allows us to propose more effective marketing campaigns. Customer service functions of a CRM tool also enhance customer loyalty and satisfaction, which has a very positive impact in terms of recurrent and crossed sales.

Demand:

noun

It covers a wide range of goods and services that can be acquired at market prices, either by a specific consumer or by the total set of consumers in a certain place, in order to satisfy their needs and desires. These goods and services can encompass the totality of human production such as food, means of transport, education, leisure, medications and a long etcetera. For this reason, almost all human beings who participate in modern life are considered as 'plaintiffs'. The demand is very analyzed in the study of the economy, which looks for the most

Evaluation:

verb

The evaluation is a process that is used to determine, in a systematic way, the merit, the value and meaning of a work, an intellectual, physical capacity or of someone according to certain criteria regarding a set of standards. The evaluation is often used to characterize and appreciate, of the Garza (2004) comments that "in its simplest form, the evaluation leads to a judgment on the value of something and is expressed by the opinion that something is significant. This trial is reached by qualifying how an object brings together a set of criteria. Thus, the evaluation is essentially comparative and quantitative

Goods:

noun

The term goods is the plural of the word well; They refer to anything, tangible or intangible, that is useful for man and satisfies, directly or indirectly, some desire or individual or collective need, or that contributes to the welfare of individuals.

Life cycle:

noun

It is the vital process of an organism since its birth until its death. Cycle refers to a circular movement, projected over time, where what dies of birth is born for the repetition of the same cycle. In this way, the birth of a seed, for example, implies death in the life cycle of a fruit or flower. In general, the life cycle is divided into four stages: birth, development, reproduction and death. These phases of a life cycle are applicable to all people and things.

Management:

noun

It is to assume and carry out responsibilities on a process, this can be business or personal, which includes: • The concern about the disposition of the resources and structures necessary for it to take place in trade. • The coordination of its activities (and corresponding interactions) and their fellow men. The term management is used to refer to the set of actions, or diligences that allow the realization of any activity or desire. In other words, a management refers to all those procedures that are carried out in order to resolve a situation or materialize a project. In the business or commercial environment, management is associated with the administration of a business. According to the Reference Framework CobeT 5, the management plans, builds, executes and controls activities aligned with the direction established by the body of government to achieve the business goals and effort of people.

Market segment:

noun

A market segment is a group of consumers who have homogeneous and common characteristics to satisfy a necessity. We could also say that it is the group of consumers that shows certain very similar purchase habits, which helps marketing to plan strategies that allow it to better respond to the satisfaction of consumer need. Likewise, the homogeneous of a market segment can be determined either because of the need that they confront or by the characteristics, how they expect to satisfy that need. Therefore, choosing an adequate market segment for a company is very important, since it becomes the target market group, which should lead its product proposals and the entire set of marketing strategies. The process through which a company divides the market segments is called market segmentation.

Market:

non

Theoretical place where the supply and demand of products and services are located and the prices are determined.

Marketing

noun

Is the social and administrative process for which groups and individuals meet their needs when creating and exchanging goods and service

Money

noun

It is all active or generally accepted as a means of payment by economic agents for its exchanges and that also meets the functions of being a unit account and deposit. Some examples of money are: coins, currencies and bills, debit and credit cards, and electronic transfers, among others.

Organizations:

noun

Organizations are administrative structures and administrative systems created to achieve goals or objectives with the support of the persons themselves, or with support of human talent or other similar characteristics. They are social entities that allow the association of people who interact with each other to contribute through their experiences and relationships to the achievement of certain objectives and goals. Organizations are the object of studying the science of administration, in turn of other disciplines such as communication, sociology, economics and psychology. Group of people and media organized with a given end. Every organization has basic or essential components, among which are: • A group of people who interact with each other. • A set of tasks or activities that are carried out in a coordinated manner in order to achieve some objective. • Objectives and goals. • Resources or materials. • Rules or conventions that define the relationship of people and their role in the organization

People:

noun

It refers to a collective or group of people who have common characteristics and unidentifiable differences. The word people derive from the Latin Gens or Gentis which means tribe or family as, for example, when the expression "my people" are used to refer to those who belong to the family group or a specific collective. In a general aspect, people are used to refer to classes that exist in a society such as, for example, rich people, poor people, people of the neighborhood or people of town. People are also used to define groupings or groups that are not necessarily organized but maintain common features, generally, in relation to professions, trades or tastes as the use of "pen people" to refer to those who write and "hipster people" for Refer to those who follow this type of urban culture. People are synonymous with people, collective, group and antonym of individual, person, protagonist. The expression "good people" refers to people with education or good habits.

Price:

noun

The price is the amount necessary to acquire a good, a service or other objective. It is usually a monetary amount. For a transaction to occur, the price has to be accepted by buyers and sellers. Therefore, the price is an indicator of the balance between consumers and savers when they buy and sell goods or services. There is an economic theory that serves to represent that balance between buyers and sellers. It is the so-called law of supply and demand.

Products:

noun

A product for the economy is defined as the result obtained from the production process within a company. Therefore, everything that occurs or what results from the production process is a product. From the economic point of view a product is all that is exchanged in the market. That is why they are products, both the goods of which the company has an inventory or the goods that are already in possession of consumers. It is also considered a product for the economy, all of which can be obtained an income or income, as could be percentage performance that an investment can generate as a bonus.

Services:

noun

A service, in the economic sphere, is the action or set of activities aimed at satisfying a certain need for customers, providing an immaterial and personalized product. It is said that a service is heterogeneous because, according to different factors, they usually coincide with each other and are usually designed and carried out in attention to each client individually. In other words, there are no mass production chains as it does occurs in the manufacture of goods. On the other hand, being the mainly intangible or non-material services (later we will delve into it), a consumer can not possess them. A clear example of this type would be customer service, usual in large brands. In short, the meaning of service is as broad as important. Therefore, let's see the characteristics of them.

Study:

noun

The study is the development of attitudes and skills through the incorporation of new knowledge. The education system through which the socialization of the person occurs has a correlate that a high number of hours is dedicated to the analysis of various topics. That is why a series of strategies have been developed in order that the task of studying is simpler and that better results are achieved. While these methods are varied, it is possible to highlight a series of recurring guidelines.

Supply:

noun

The supply is the provision of a good, which must go through a whole process to go from the producer to the consumer or final beneficiary. The supply, then, is the merchandise to be manufactured and distributed through the process called supply chain. In this way, you can meet the needs of an objective audience. At this point, we must remember that the supply chain is defined as the group of activities, facilities and distribution means needed to specify a sales process. That is, it covers the acquisition and transformation of the inputs or raw materials, and until the delivery of the final good to the consumer. Seen otherwise, the supply is part of the supply chain, being the product that will go through that process to reach the final consumer. For example, we can refer to the fruit supply with which you have a supermarket and that your customers will be able to acquire. It should be noted that the supply is not only of goods, but also of services, such as water and electricity.

Target:

noun

One objective is the result or summation of a series of goals and processes. The person after having identified an objective, has to be able to describe the actions that represent their meaning, that is, to be able to detail the specific results that are intended to achieve. The objectives are a fundamental part of any project that is desired to execute in any area of life, so they are established in short, medium and long-term.

Technology:

noun

Technology (from the Greek τέένη [Technē], 'Art', 'Office' and -λογία [-logía], 'Treaty', 'Studio '2) is the sum of techniques, skills, methods and processes used in production of goods or services or in the achievement of objectives, such as scientific research. Technology may be the knowledge of techniques, processes and similar, or can be integrated into machines to allow its operation without a detailed knowledge of its operation. Systems (for example, machines) that apply technology by taking an entry, changing it according to the use of the system and then producing a result are called technological systems.3